Increase Your Sales
A Win Loss research program typically includes customer, influencer, competitor and employee interviews. You gain actionable insights about the market needs, the customer decision-making process, competitive strategies, and your sales effectiveness. Gathered information can be used to create executive dashboards, to improve effectiveness of your sales and marketing initiatives, and to create customer case studies and vanity metrics. We deliver a full report as well as recorded and transcribed interviews and aggregated analysis of both survey and interview responses.
Sales pipeline map
An optimal sales strategy is best supported by a fine-tuned sales pipeline map and data fields, implemented in your CRM. Sales people can collect much data during the sales cycle. How can the information they collect help your sales reps focus on the most important deals? Can this data help your entire organization identify and address critical success factors, including competitive moves, technology changes, shifting market place? We work with sales leadership and operations to identify the key data points necessary to track and move your sales opportunities to closing and to recurring business. This critical data can improve your sales effectiveness and feed your executive sales and business dashboards and reports.