Invest in Your Sales
We partner with you to design and execute a program that delivers the information you need. A Win Loss program can include employee interviews as well as customer and non-customer interviews. Depending on your needs, we can contact key members of your sales team as well as decision-makers and influencers at your target accounts to gather information about market needs, the decision-making process, and your sales effectiveness. Gathered information can be used to create executive dashboards for your CRM system, to improve effectiveness of your sales and marketing organizations, and to create customer case studies and vanity metrics.
Sales pipeline map
An optimal sales strategy is best supported by a fine-tuned sales pipeline map and data fields, implemented in your CRM. Sales people can collect much data during the sales cycle. How can the information they collect help your sales reps focus on the most important deals? Can this data help your entire organization identify and address critical success factors, including competitive moves, technology changes, shifting market place? We work with sales leadership and operations to identify the key data points necessary to track and move your sales opportunities to closing and to recurring business. This critical data can improve your sales effectiveness and feed your executive sales and business dashboards and reports.